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About-us-Daniel-Chong-foto

All our pieces are lined with recycled cotton and both the backpacks and the bags have an inside pocket with a label that says ‘don’t forget to smile’. They can carry up to 15 kgs / 33 lbs. and the small ones up to 10 kgs / 22 lbs.

The backpack handles are made in high-end braided cotton that offers comfort and the short handles in vegan-tanned leather with reinforced rivets to balance the weight.

The vegan leather finish on the bottom of the bags is scratchproof and waterproof and also adds strength to ensure durability.

We currently have 3 main workshops, Lavapiés, where fabrics and combining material are selected and at the Elche and Pamplona workshops where several women sew all our pieces with great care. Consonance is essential in our work teams to guarantee the essence and identity of our pieces.

 

I studied Design and Audiovisual Communication at the University of Palermo (Buenos Aires, Argentina) and I completed a specialization in Marketing and Advertising at the Polytechnic University of Valencia (Valencia, Spain).

 

I finished my degree in 2009 while working as an administrative clerk in a company. I began to give shape to my brand as a consequence of the boredom that the office environment made me feel.

 

Everything I learned in my carreer I apply to this project. Both on the visual side of ​​the brand as well as on the composition process of a piece.

“I AM INSPIRED BY PEOPLE WHO TAKE RISKS, MUSIC, THEATER, ALMOST ANY FORM OF ARTISTIC EXPRESSION. BUT ABOVE ALL, MY DREAMS AND OTHER PEOPLE’S DREAMS INSPIRE ME”.

All our pieces are handmade and this really requires a lot of effort. When you work on any personal venture, you can’t give up the first time things go wrong. You have to be constant and above all enjoy and learn from all your successes and all the bumps in the road along the way, however small or big they may be.

“I START ON A MODEL OF A BACKPACK OR ACCESSORY AND I LET MYSELF BE TAKEN AWAY BY THE COMBINATIONS THAT COME TO ME FROM THE MOMENTO I START CUTTING THE PIECES. I LAYER TEXTURES, FABRICS AND LEATHER AND I CREATE UNIQUE PIECES AS I GO. ”

-Daniel Chong-

Amazing bags

Absolutely amazing bags!! This is a must see.

Maggie Abeles

Quality of the products

Magnificent product quality, exclusive designs and an innovative space in which one feels at home.

Gestores Madrid

Different style

Different style with a lot of personality. He mentions Madrid in his designs. ❤️

Beatriz López Izquierdo.

Store full of details

Store full of quality details. They make the handbags and bags on sight and right there. Designs and very artisan personal treatment.

Marta Belmonte

Lovely backpack

I bought a backpack online and it is beautiful, you can tell they’re very good quality materials. Very fast shipping. 100% recommended

Eva María Velasco Ruiz

Original bags and backpacks

Original and very good quality bags and backpacks. Workshop in the same store. You can order your own design. Family business of artisans with a lot of art. Comfortable and resistant backpacks.

Soledad Martínez
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