Why isn't sustainable fashion downgraded?
Large companies carry out very generous sales and discount campaigns several times a year, sometimes linked to festivities that exist for purely commercial purposes. But have you ever wondered what is usually behind all this?
To be able to offer such a quantity of products at such discounted prices, unkind practices are often followed in different areas. Unfortunately, the manufacture of garments in huge quantities to satisfy the demand generated by a promotion or discount campaign is usually done by people in vulnerable situations (including minors) in countries that do not usually follow good labor practices , in unsafe and unsafe conditions. unjust, and that, in some cases border on slavery.
In addition, they not only affect the human being, their safety and their labor rights. It is also negative for the environment to bring tons of clothes and articles to this continent with a quality that is not always the best. This increases the risk that they will become waste in a short time. And to make matters worse: they generate a lot of emissions on their long journey to reach their final destination: your closet. According to data from the United Nations Environment Program (UNEP), the world production of clothing and footwear generates 8% of global greenhouse gas emissions.
On the other hand, sales like Black Friday, Cyber Monday and more force small and medium-sized businesses to compete in incomparable (and sometimes unaffordable) conditions. The margin obtained by the big brands is not even remotely comparable to the margin sought by many small businesses that opt for local production. Many of these shops and brands usually produce with local materials, selected with care and attention, purchased from local suppliers and made by workshops within Spain. And, in our case, working with sustainable materials is a commitment and part of our brand's DNA. More than 90% of the waste in the European Union is treated locally and we are one of many brands that make this process part of our production chain. We make sure that your garments and accessories do not cover more kilometers than you per year to reach your hands.
We do not want to lash out against any promotion or discount. Rather, we want to give you all the reasons that we already know and motivate us to work for the collective good. We want to motivate you to consume consciously, with respect and in a sustainable way.
OUR ALTERNATIVE to SALES
At Daniel Chong we fight against excessive consumption. We suggest you buy responsibly. That you consume quality and not quantity .
We also know that many people wait for sales to be able to buy clothes at a lower price, because they have a tight or limited budget. And for this group we have an alternative: our Outlet. In our outlet you can find pieces from past seasons, or with some small manufacturing defect that does not affect its use or has diminished the quality of the material. They are bags, backpacks and accessories that are still waiting to go out and live day to day with you, complementing your activities. With the same quality and style as always.
And our affordable-for-everyone outlet is available year-round, not just on Black Friday.