About us

Hi, I'm Daniel Chong.

I studied Audiovisual Design and Communication at the University of Palermo (Buenos Aires, Argentina) and completed a specialization in Marketing and Advertising at the Polytechnic University of Valencia (Spain).

I finished my degree in 2009. While working as an administrator in a company I began to shape my accessories brand.

I find inspiration in people who take risks, who get excited. Also in music, theater and all types of artistic expression. Film composition has helped me a lot in my work, both in color and shapes. But above all, I am inspired by traveling and learning about new cultures.


We use fabrics made from recycled garments, from which the cotton fiber is extracted again, thus closing the cycle of a garment, preventing the creation of excess textile waste, thus reducing the load on landfills and incinerators, in addition to the reduction in dependence on virgin raw materials, chemicals, water, energy consumption and CO2 emissions.

Another star material of the fabrics we use is the one made from recycled plastic bottles. This material, in addition to being 100% recycled and sustainable, helps give resistance to our fabrics, thus contributing to the durability of our backpacks and bags, achieving waterproof as well as sustainable products.

We offer upholstery fabrics, vegan leathers and vegetable-tanned cowhide leathers. Since our fabrics are made from recycled materials, this allows us to collaborate with the industry. Starting from these materials, we offer to be able to combine them as you wish in our atelier, where we make all the combinations that we then make in our workshops.


We currently have 3 main workshops: The one in Lavapiés in Madrid, where the fabrics and combinations of materials are selected, and the workshops in Elche and Pamplona, ​​where several women sew all our pieces with great care. Consonance is essential in our work teams to guarantee the essence and identity of our pieces.

Come visit us at:


  • Orchards: Calle Moratín 17 - FLAGSHIP STORE
  • Plaza Mayor: Calle Imperial 5 - CONCEPT STORE
  • Lavapiés: Calle del Doctor Fourquet 20 - ATELIER.
  • Gran Via : Calle del Desengaño 22 (BOUTIQUE)


  • Carrer d'Aribau 74 - Concept Store

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Our pieces can be combined in infinite ways in terms of shape, size and color. Although we do not define our collections by seasons, we do have favorite prints for the summer capsule collections, where stripes always predominate.

The materials themselves inspire us when creating new products, always based on what characterizes the brand, which is the use and presence of color.

All our pieces are lined with recycled cotton and both the backpacks and the bags have an interior pocket and a label with our phrase “don't forget to smile”. Large backpacks support up to 15 kilos and small ones up to 10 kilos.

The handles of the backpack are made of high-end braided cotton that offer comfort, the short handles are made of vegetable tanned leather with reinforced rivets to balance the weight.

The base of our products is made of vegan leather, anti-scratch and waterproof, to withstand the impact of the ground.

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