Daniel Chong presents: DNA, the documentary

With immense joy and emotion, we share that on November 6, 2023 we present our documentary "ADN" at the emblematic Sala Equis in Madrid. The documentary tells important details of the life and career of the designer, creative and founder of the brand, Daniel Chong, and narrates his journey through the world of fashion from the beginning, his fascination with recycled materials and his deep love for handmade in Spain.

"ADN" immerses us in the evolution of our brand, from its beginnings to its transformation into a carbon-negative company . It is a testament to the changes in the market and our unwavering commitment to sustainability and environmental responsibility. Additionally, it reveals the challenges, moments of uncertainty, and difficult decisions that were made along the way. It is an inspiring journey that shows how perseverance and passion for doing things well lead to significant growth.

The event was presented by Eva Soriano, a prominent Spanish comedian and close friend of the brand. We have the presence of prominent media outlets, personalities from the world of fashion and brands related to the field of sustainability. It was a unique opportunity that brought together the entire team of the brand's workshops and stores nationwide. This exceptional event was organized by the Quince Segundos agency .

During the presentation, Daniel Chong shared with us his source of inspiration and motivation to carry out this project. He spoke to us about the importance of approaching life with a positive perspective and revealed the origin of his iconic phrase "Don't forget to smile!".

It should be noted that the carbon emissions generated by this event have been completely offset thanks to Dcycle , through the reforestation project of native conifers and hardwoods in Outeiro de Catadoiro , Pontevedra, Galicia. This area was affected by the devastating 2017 forest fire on Monte de Paradela de Bemol.

To see a summary of the event, we invite you to click here.

You can see the documentary below: